IMPROVE YOUR BUSINESS WRITING

Supporting information

Use this section to explain to potential students the value of your offering. Great copy shows your audience how their life might look after working with you. Start by identifying the problem you're solving. Next, present how their life will be different with the solution you’re providing. Finally, explain why you’re uniquely positioned to provide this solution.

Resources Included

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Course curriculum

  • 1

    Getting Started

    • Welcome!

    • Course Description and Objectives

    • How to Navigate This Course

    • Meet Your Instructor and Support Team

    • Contact Information

    • Share Your Course Goals
  • 2

    Lesson One: 6 Steps to Effective Business and Sales Writing

    • Objectives & Completion Time

    • The Optimal Business Writing Process - Applied to Sales Writing

    • Download This Resource: 6-Step Process for Business Writing

    • Step One - Analyze Audience and Determine Purpose

    • Download This Resource: Reader & Purpose Sheet

    • Step Two - Generate Content

    • Step Three - Categorize the Information

    • Step Four - Sequence the Concepts

    • Step Five - Write the First Draft

    • Step Six - Edit

    • Download This Resource: Editing Checklist

    • 6-Step Process Exercise

    • 6-Step Process Quiz
  • 3

    Lesson Two: Planning - It's Not "Ready, Fire, Aim"

    • Objectives & Completion Time

    • Ready, Fire, Aim? No!

    • Different Approaches to Planning

    • Avoiding Writer's Block

    • Incorporating AI Tools

    • Download This Resource: Incorporating AI Tools

    • Organization Recap Quiz
  • 4

    Lesson Three: Introduction/Prospecting Emails

    • Objectives & Completion Time

    • Persuasive Hops

    • Value Propositions

    • Optimal Email Structure

    • Email Signatures

    • Using Headings in Email

    • Download This Resource: Email WITHOUT Headings Example

    • Download This Resource: Email WITH Headings Example

    • General Email Techniques

    • Using Videos in Prospecting Emails and Introductions

    • Subject Lines that Work

    • Openings

    • Closings - Maximize Them!

    • Practice Exercise Assignment: Prospecting Email
  • 5

    Lesson Four: Delineating the Offer - What to Write After a Findings Call

    • Objectives & Completion Time

    • Sending Effective Follow-Up Information After a Call

    • Example of an Email Sent After a Findings Call

    • Download This Resource: PDF Example of an Email Sent After a Findings Call

    • Practice Exercise Assignment: Findings Call Recap
  • 6

    Lesson Five: Follow-up Emails that Get Results

    • Objectives & Completion Time

    • Follow-up Email Tactics that Get Results

    • How to Deliver Bad News

    • Download This Resource: Using Direct Techniques to Deliver Bad News

    • Download This Resource: Using Indirect Techniques to Deliver Bad News

    • Self-Reflection on Email Effectiveness
  • 7

    Lesson Six: Weave in Visual Persuasion to Hook Your Reader

    • Objectives & Completion Time

    • Weave in Visual Persuasion

    • Download This Resource: Persuasion Format Checklist
  • 8

    Lesson Seven: Format for Easy Scanning to Emphasize Value

    • Objectives & Completion Time

    • Overall Format Considerations

    • Using White Space

    • Using Visuals and Graphics Appropriately

    • Format Resources

    • Visually Appealing Closings
  • 9

    Lesson Eight: How to Cut Bloat

    • Objectives & Completion Time

    • How to Hone Clarity

    • Download This Resource: Strong Business Verbs

    • Download This Resource: Clarity in Business Writing

    • Expletive Constructions

    • Active Voice vs. Passive Voice

    • Eliminate Jargon

    • Put the What Before the Why in a Sentence in Sales Writing

    • Clarity and Word Choice Quiz
  • 10

    Lesson Nine: Present a Confident, Caring Tone

    • Objectives & Completion Time

    • Write to Express, Not to Impress

    • The Power of Short Words

    • Reader-Focused Wording

    • Use Inclusive Language

    • Download This Resource: Sentence Polishing Checklist

    • Voice

    • Adding Empathy

    • Tone Quiz
  • 11

    Lesson Ten: Grammar Correction and Helpful Writing Tools

    • Objectives & Completion Time

    • Easily Fix Grammar

    • Download This Resource: Grammar Correction Guide

    • Instructional Solutions' Grammar and Writing Tools

    • Other Grammar and Writing Tools We Recommend
  • 12

    Lesson Eleven: Documents to Close the Deal

    • Objectives & Completion Time

    • Planning a "Close the Deal" Document

    • Other Examples of Close the Deal Emails and Documents

    • Example: PowerPoint Deck Often Used in Financial Services

    • Example: Close the Deal Email
  • 13

    Final Document Review & Wrap Up

    • Submit Final Document and Schedule Live Coaching

    • Evaluate Training

    • Ongoing Resources and Support

Bonus material

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  • Bonus material

    Explain the value your additional content will bring to a student’s overall learning experience. Use this opportunity to sell potential students on the extra benefits your bonus material provides.

  • Bonus material

    Explain the value your additional content will bring to a student’s overall learning experience. Use this opportunity to sell potential students on the extra benefits your bonus material provides.

  • Bonus material

    Explain the value your additional content will bring to a student’s overall learning experience. Use this opportunity to sell potential students on the extra benefits your bonus material provides.

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