IMPROVE YOUR BUSINESS WRITING

Supporting information

Use this section to explain to potential students the value of your offering. Great copy shows your audience how their life might look after working with you. Start by identifying the problem you're solving. Next, present how their life will be different with the solution you’re providing. Finally, explain why you’re uniquely positioned to provide this solution.

Resources Included

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Course curriculum

    1. Welcome!

    2. Course Description and Objectives

    3. How to Navigate This Course

    4. Meet Your Instructor and Support Team

    5. Contact Information

    6. Share Your Course Goals

    1. Objectives & Completion Time

    2. The Optimal Business Writing Process - Applied to Sales Writing

    3. Download This Resource: 6-Step Process for Business Writing

    4. Step One - Analyze Audience and Determine Purpose

    5. Download This Resource: Reader & Purpose Sheet

    6. Step Two - Generate Content

    7. Step Three - Categorize the Information

    8. Step Four - Sequence the Concepts

    9. Step Five - Write the First Draft

    10. Step Six - Edit

    11. Download This Resource: Editing Checklist

    12. 6-Step Process Exercise

    13. 6-Step Process Quiz

    1. Objectives & Completion Time

    2. Ready, Fire, Aim? No!

    3. Different Approaches to Planning

    4. Avoiding Writer's Block

    5. Incorporating AI Tools

    6. Download This Resource: Incorporating AI Tools

    7. Organization Recap Quiz

    1. Objectives & Completion Time

    2. Persuasive Hops

    3. Value Propositions

    4. Optimal Email Structure

    5. Email Signatures

    6. Using Headings in Email

    7. Download This Resource: Email WITHOUT Headings Example

    8. Download This Resource: Email WITH Headings Example

    9. General Email Techniques

    10. Using Videos in Prospecting Emails and Introductions

    11. Subject Lines that Work

    12. Openings

    13. Closings - Maximize Them!

    14. Practice Exercise Assignment: Prospecting Email

    1. Objectives & Completion Time

    2. Sending Effective Follow-Up Information After a Call

    3. Example of an Email Sent After a Findings Call

    4. Download This Resource: PDF Example of an Email Sent After a Findings Call

    5. Practice Exercise Assignment: Findings Call Recap

    1. Objectives & Completion Time

    2. Follow-up Email Tactics that Get Results

    3. How to Deliver Bad News

    4. Download This Resource: Using Direct Techniques to Deliver Bad News

    5. Download This Resource: Using Indirect Techniques to Deliver Bad News

    6. Self-Reflection on Email Effectiveness

About this course

  • $895.00
  • 91 lessons
  • 0 hours of video content

Bonus material

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  • Bonus material

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  • Bonus material

    Explain the value your additional content will bring to a student’s overall learning experience. Use this opportunity to sell potential students on the extra benefits your bonus material provides.

  • Bonus material

    Explain the value your additional content will bring to a student’s overall learning experience. Use this opportunity to sell potential students on the extra benefits your bonus material provides.

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